5 Social Media Marketing Trends and Predictions for 2022
In the world of social media, it's essential to follow popular trends to stay relevant, have a better reach and engage with your target audience. Here are some trends and predictions to follow in 2022!
Due to Covid-19 Pandemic and going-out restrictions, social media platforms became increasingly popular shopping outlets. As it looks, Facebook and Instagram have already started to expand shoppable posts, a quicker payment procedure, improved product discovery, and more alerts for buyable products in-stream and live-stream buying. That is an excellent opportunity for businesses and their Social Media creators to sell their products directly on their profiles.
2. SHORT-FORM VIDEO CONTENT
TikTok, a social media network dedicated to short-form video content, is expected to take over in 2022, forcing other platforms to adapt. To compete with TikTok, Instagram launched its version of short-form videos – Instagram Reels witch is its fastest-growing element. According to one study, 82% of online content will consist of videos by 2022.
3. USER-GENERATED CONTENT
In recent years, user-generated content (UGC) has grown increasingly prominent in Social Media marketing techniques. Brands that leverage user-generated content counts a 20% boost in repeat visitors and a 90% increase in time spent on their website. In addition, UGC post is 81% more likely to convert because users find other users' opinions and preferences more relevant for their conversion.
4. BITE-SIZED CONTENT
People are spending more time on social media than ever before, but they spend less time engaging with individual posts. That is due to a decrease in the typical person's attention span, which is currently 8 seconds per average person. Social Media platforms are adjusting to this study by providing bite-size content options such as short-form videos and disappearing content (story). They also encourage creators to create bite-size posts with less text in copy followed by more effective visuals.
As mobile networks and social media platforms get faster and more powerful, AR and VR are projected to become more mainstream. AR filters have been a component of Snapchat and were added into Instagram Story filters in 2017. In 2019, Instagram even improved its AR game by allowing users to design their filters for Storys. This trend can only grow soon due to daily technological innovations.
If you are wondering how to implement those trends in your digital strategy for 2022, feel free to contact us!