06 / HomeExchange

HOMEEXCHANGE: KAMPANJE NA 18 TRŽIŠTA I 13 JEZIKA

Žena u bazenu snimljena s leđa, s tropskim brežuljcima u pozadini

PREGLED PROJEKTA

GLOBALNI RAST UZ LOKALNO PRILAGOĐENE KAMPANJE

HomeExchange je trebao digitalni pristup usmjeren na rezultate koji može poduprijeti međunarodno širenje, uz lokalno relevantnu komunikaciju na svakom ciljnom tržištu. Cilj je bio dosegnuti putnike u različitim regijama te oglase, poruke i strukturu kampanja prilagoditi lokalnoj publici.

Rad smo usmjerili na Facebook oglašavanje s fokusom na rezultate, uz lokalizirane oglase, namjenske odredišne stranice, ciljanje publike i kontinuiranu optimizaciju. Povezivanjem kulturne prilagodbe i preciznog upravljanja kampanjama razvili smo model privlačenja korisnika koji se može širiti na više međunarodnih tržišta.

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Izazov

Glavni je izazov bio povećavati rezultate kampanja na međunarodnoj razini uz očuvanje lokalne relevantnosti. Širenje na velik broj tržišta i jezika zahtijevalo je precizno ciljanje, prilagođene poruke, odredišne stranice usmjerene na konverzije i strukturu za učinkovito testiranje i optimizaciju velikog broja varijanti kampanja.

02 /

Pristup / Rješenje

Razvili smo i vodili sustav kampanja usmjeren na rezultate, s naglaskom na lokaliziranu provedbu. Obuhvatio je prilagodbu oglasa pojedinim tržištima, postavljanje kampanja, preciznije ciljanje, planiranje korisničkog puta do konverzije i stalnu optimizaciju prema podacima o rezultatima.

Kampanje smo poduprli namjenskim odredišnim stranicama, praćenjem konverzija, izvještavanjem i kontinuiranim doradama. Time je HomeExchange mogao testirati velik broj varijanti i poboljšavati rezultate uz dosljednu strategiju na svim tržištima.

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USLUGE

04 /

Rezultati

Projekt je ostvario snažne međunarodne rezultate te pomogao brendu HomeExchange pokrenuti kampanje na 18 tržišta i lokalizirati ih na 13 jezika. Prema objavljenim podacima, sustavnim testiranjem i optimizacijom ostvaren je povrat na ulaganje u oglašavanje od 691.66%, što pokazuje učinkovitost lokaliziranih kampanja na velikom broju tržišta.

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REZULTATI PROJEKTA

691.66%

POVRAT NA ULAGANJE U OGLAŠAVANJE

18

TRŽIŠTA OBUHVAĆENA KAMPANJAMA

13

JEZICI LOKALIZIRANIH KAMPANJA

06 /

VIZUALI

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Kamena kuća uz bazen okružen drvećem
Moderna kuća na dvije etaže s velikim prozorima i terasom
Moderna prizemnica i bazen uz travnjak

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