1 Facebook campaign, 18 markets, 13 languages
Facebook was used as a conversion booster with 691,66% ROAS for the increasing number of memberships
Markets/ Croatia, Italy, Spain, Portugal, Netherlands, Germany, Hungary, Denmark, Sweden, Norway, Turkey, France, USA, Canada, United Kingdom, Brazil, Australia, New Zealand
CHALLENGE
Travel anywhere. Live like a local. Stay for free! HomeExchange.com as a global market leader, enables home exchange in 159 countries. The main goal is to increase membership sales in 18 main markets to create a larger community actively participating in home exchange.
SOLUTION
We defined the maximum CPA for main conversions, determined potential audiences, mapped the user experience through ads, and created customized landing pages. By approaching each market individually, we respected audience preferences in traveling and the local language.
Native speakers translated and adapted ad copies to match chosen locations, which also played a crucial part in the success of this campaign. With over 100 paid promotions and A/B testing, we achieved our target CPA and 691,66% ROAS.
WHAT WE USED
Content and Community Management, Facebook Ads, Custom Audiences, Lookalike Audiences, International targeting, Video Adverts, Core Audiences, Measurement, Comparative Analysis, Google Analytics, Graphic design, Copywriting, Facebook pixel, UTM tracking
