11 / Badel 1862

ELEVATING BRAND AWARENESS AND SALES FOR BADEL 1862

Badel 1862 premium gifting campaign hero image

OVERVIEW

REACHING A PREMIUM AUDIENCE AT PEAK DEMAND

Badel 1862 identified LinkedIn as a relevant channel for its premium gifting offer during the holiday shopping season. The platform’s professional audience, described in the public case as having above-average purchasing power, gave the brand an opportunity to connect seasonal product interest with targeted advertising.

01 /

Challenge

Reach a relevant professional audience during peak seasonal demand and turn greater brand visibility into commercially relevant action for Badel 1862’s premium gifting offer.

02 /

Approach / Solution

Run a targeted LinkedIn Ads campaign shaped by audience context, holiday timing and gift-oriented messaging. Segment the audience, adapt messages to the platform and purchasing occasion, and optimize the campaign throughout its defined seasonal window.

03 /

SERVICES

04 /

Results

The public case reports more than 146,000 impressions, a 1.09% CTR described as nearly twice the LinkedIn benchmark, and a $0.75 CPC described as significantly below the industry average. It provides no separate sales total or revenue measure.

05 /

PROJECT IMPACT

146 K+

IMPRESSIONS DELIVERED

1.09% CTR

NEARLY 2X ABOVE LINKEDIN BENCHMARK

$0.75 CPC

SIGNIFICANTLY BELOW INDUSTRY AVERAGE

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