ELEVATING BRAND AWARENESS AND SALES FOR BADEL 1862

OVERVIEW
REACHING A PREMIUM AUDIENCE AT PEAK DEMAND
Badel 1862 identified LinkedIn as a relevant channel for its premium gifting offer during the holiday shopping season. The platform’s professional audience, described in the public case as having above-average purchasing power, gave the brand an opportunity to connect seasonal product interest with targeted advertising.
01 /
Challenge
Reach a relevant professional audience during peak seasonal demand and turn greater brand visibility into commercially relevant action for Badel 1862’s premium gifting offer.
02 /
Approach / Solution
Run a targeted LinkedIn Ads campaign shaped by audience context, holiday timing and gift-oriented messaging. Segment the audience, adapt messages to the platform and purchasing occasion, and optimize the campaign throughout its defined seasonal window.
03 /
04 /
Results
The public case reports more than 146,000 impressions, a 1.09% CTR described as nearly twice the LinkedIn benchmark, and a $0.75 CPC described as significantly below the industry average. It provides no separate sales total or revenue measure.
05 /
PROJECT IMPACT
IMPRESSIONS DELIVERED
NEARLY 2X ABOVE LINKEDIN BENCHMARK
SIGNIFICANTLY BELOW INDUSTRY AVERAGE
06 /
VISUALS




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