01 / AIREX

VRHUNSKA VIDEO PRODUKCIJA ZA AIREX®

Tri prostirke za vježbanje AIREX prikazane na svijetloj pozadini.

PREGLED PROJEKTARAZDOBLJE PROJEKTA2024

Cjelovita produkcija za jačanje ugleda brenda, angažmana publike i prodaje

AIREX® je vodeći svjetski brend visokokvalitetnih prostirki za fitness, jogu i pilates. Kako bi privukao ljubitelje vježbanja i potaknuo prodaju, bio mu je potreban vrhunski video sadržaj koji nadilazi klasično oglašavanje. Budući da video treninzi zauzimaju važno mjesto na digitalnim platformama, kvalitetni video treninzi pod vodstvom instruktora bili su prilika da prostirke AIREX® prikažemo u stvarnoj upotrebi i publici ponudimo koristan sadržaj.

Preuzeli smo sve faze produkcije kako bi završni sadržaj bio vizualno privlačan, zanimljiv, edukativan i usmjeren na prodaju. Analizirali smo najuspješnije video treninge na društvenim mrežama te njihov suvremen i dinamičan pristup prilagodili profesionalnom serijalu sa stvarnim vježbama, ističući posebnosti brenda AIREX®.

Kako su video sadržaji dobivali sve važniju ulogu na Metinim platformama Facebook i Instagram, kvalitetne AIREX® treninge povezali smo s precizno ciljanim oglašavanjem kroz Meta Ads. Time smo kampanju proširili izvan organskog dosega, povezali brend s relevantnom fitness publikom i sadržaj o proizvodima pretvorili u kampanju na društvenim mrežama usmjerenu na rezultate.

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Izazov

AIREX® je želio nove i postojeće proizvode predstaviti kroz seriju vrhunskih videa namijenjenih ponajprije društvenim mrežama. Izazov je bio nadmašiti klasičan prikaz proizvoda i stvoriti sadržaj koji pokazuje njihovu stvarnu primjenu, privlači fitness publiku i uspješno funkcionira na dinamičnim društvenim platformama.

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Pristup / Rješenje

Projekt smo razvili od početne ideje i scenarija do cjelovite produkcije, postprodukcije i završne isporuke. Izradili smo seriju od 18 visokokvalitetnih video treninga sa stvarnim vježbama, posebno prilagođenu gledanju na društvenim mrežama.

Uz produkciju, vodili smo objavu sadržaja na Facebooku i Instagramu. Video serijal povezali smo s ciljanim oglašavanjem na Metinim platformama kako bismo povećali doseg i objedinili sadržaj i oglašavanje usmjereno na rezultate u jednoj kampanji.

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USLUGE

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Rezultati

U kampanji je na Facebooku i Instagramu objavljeno 18 visokokvalitetnih video treninga i ostvareno više od 2 milijuna prikaza. Kombinacijom korisnih, zanimljivih treninga i ciljane distribucije AIREX® je svoje proizvode prikazao u stvarnoj upotrebi te dosegnuo široku fitness publiku.

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REZULTATI PROJEKTA

18

VISOKOKVALITETNI VIDEO TRENINZI

2

METINE PLATFORME UKLJUČENE U KAMPANJU

2MIL.

PRIKAZI

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VIZUALI

Žena vježba na prostirci pokraj bazena.
Žena nosi smotane prostirke za vježbanje pokraj kamenog zida.
Muškarac sjedi na prostirci za vježbanje pokraj bazena.
Žena se isteže u iskoraku na prostirci za vježbanje pokraj bazena.

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