08 / Ljubičić Tennis Academy

GEM, SET, SEO: LJUBIČIĆ TENNIS ACADEMY

Glavni vizual kampanje pretraživanja i oglašavanja za Ljubičić Tennis Academy

PREGLED PROJEKTA

MEĐUNARODNA POTRAŽNJA KROZ PRETRAŽIVANJE I OGLAŠAVANJE

Ljubičić Tennis Academy djeluje u segmentu vrhunskih usluga u kojem su ugled i vidljivost među korisnicima koji aktivno traže takvu uslugu ključni. Izazov je bio ugled koji proizlazi iz igračke i trenerske karijere Ivana Ljubičića pretvoriti u mjerljivu potražnju i stalan priljev kvalificiranih upita. Strategija privlačenja korisnika obuhvatila je publiku u SAD-u, Ujedinjenom Kraljevstvu, Njemačkoj, Austriji i Švicarskoj.

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Izazov

Akademija je trebala dosegnuti potencijalne korisnike na više međunarodnih tržišta te postojeći ugled pretvoriti u stalnu, mjerljivu potražnju.

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Pristup / Rješenje

Kampanje Google Search obuhvatile su upite s izraženom namjerom korištenja usluge. Display i Performance Max širili su doseg, poticali interes i omogućavali ponovno ciljanje korisnika te jačali prisutnost akademije na ciljnim tržištima. SEO je dugoročno podupirao organsku vidljivost. Kampanje su se kontinuirano optimizirale prema CTR-u, CPC-u, stopi konverzije i trošku akvizicije, uz praćenje konverzija, izvještavanje, segmentaciju publike i digitalni dizajn.

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USLUGE

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Rezultati

U ranijoj studiji slučaja navode se povećanje kvalificiranih upita od 65%, stopa konverzije od 52% i rast prometa na web stranici od 44%. Navode se i veća međunarodna vidljivost te učinkovitije privlačenje korisnika.

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REZULTATI PROJEKTA

65%

RAST KVALIFICIRANIH UPITA

52%

STOPA KONVERZIJE

44%

RAST PROMETA NA WEB STRANICI

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VIZUALI

Vizual kampanje Ljubičić Tennis Academy 01
Vizual kampanje Ljubičić Tennis Academy 02

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