09 / ELGRAD

OD PREPOZNATLJIVOSTI DO MJERLJIVIH REZULTATA ZA ELGRAD

Kuhinjski interijer ELGRAD sa središnjim otokom

PREGLED PROJEKTA

POVEZIVANJE SADRŽAJA, ANGAŽMANA I KONVERZIJA

ELGRAD nudi materijale za uređenje interijera na konkurentnom regionalnom tržištu u kojem vizualni dojam ima važnu ulogu. Digitalni program povezao je društvene mreže, video i oglašavanje usmjereno na rezultate kako bi otkrivanje ponude i angažman poduprli poslovne rezultate. Aktivnosti su obuhvatile Hrvatsku, Bosnu i Hercegovinu te Austriju. Sadržaj se objavljivao na Facebooku, Instagramu, YouTubeu i TikToku, uz ciljane kampanje na Metinim platformama i Googleu.

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Izazov

Izazov je bio povećati vidljivost te inspiraciju i interes korisnika pretvoriti u angažman i konverzije na konkurentnom tržištu materijala za interijere.

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Pristup / Rješenje

Razvili smo usklađen program u kojem su društvene mreže podupirale komunikaciju brenda i prodaju, video prenosio priče, a oglašavanje poticalo konverzije. Edukativne i inspirativne sadržaje distribuirali smo na društvenim mrežama, uz ciljane kampanje na Metinim platformama i Googleu.

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USLUGE

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Rezultati

U javno objavljenoj studiji slučaja navode se više od 25 milijuna pregleda videa na različitim platformama, 286% veće stope angažmana i rast organskih interakcija sa sadržajem od 87%.

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REZULTATI PROJEKTA

25 M+

PREGLEDI VIDEA NA RAZLIČITIM PLATFORMAMA

286 %

VEĆE STOPE ANGAŽMANA

87 %

RAST ORGANSKIH INTERAKCIJA SA SADRŽAJEM

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VIZUALI

Kolaž kampanje ELGRAD s društvenih mreža i materijalima za interijere
Primjeri sadržaja za društvene mreže ELGRAD s materijalima za interijere
Prezentacija sadržaja za društvene mreže ELGRAD CLEAF

ISTRAŽITE OSTALE PROJEKTE

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KONTAKT

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Inspiration consent preferences

Remember explicit consent preferences. Authenticate withdrawal or replacement of an OpenAI consent grant using an opaque receipt identifier, verification proof and expiry, never sent to measurement vendors. Confirmed refusal clears this record; failed withdrawal may retain it for retry. It expires no later than the associated preference, at most 180 days.

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Google Analytics 4

Provider: Google. Measures public page use and selected interactions after Analytics permission, including successfully accepted Contact enquiries as generate_lead key events.

Kategorija privole: AnalitikaIdentifikatori (usluga ili pohrana): G-JDR19WJB33, _ga, _ga_JDR19WJB33cookie · Browser cookies _ga and _ga_JDR19WJB33: Google documents a two-year default with renewal on activity; the verified Chrome observation showed 400-day expiries, renewed on reload. Browsers or users may remove cookies sooner. The verified GA4 property has 14-month event and user data retention, with reset on new user activity enabled; the reset applies to user data. Standard aggregated reports are outside this setting. This is not Google Ads retention.Google Analytics 4 privatnost
Google Ads (GA4 conversion import)

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Meta Pixel

Provider: Meta. With separate Meta Pixel permission and clean public-page checks, receives accepted Contact enquiries as Lead and telephone/email link clicks as PhoneClick and EmailClick for measurement. Link clicks do not confirm completed calls or emails. Meta may also use received data for further purposes under its applicable terms and privacy policy, including advertising/content personalization. No automatic PageView or Meta Conversions API delivery is configured. Google consent settings do not restrict Meta processing.

Kategorija privole: Meta PixelIdentifikatori (usluga ili pohrana): 1166938463440179, _fbp, lastExternalReferrer, lastExternalReferrerTimecookie · Observed _fbp browser cookie expiry: 90 days. Meta also uses lastExternalReferrer and lastExternalReferrerTime local storage; the verified script removes values older than 90 days when its eligible cleanup code runs. Local storage has no automatic expiry, so deletion exactly on day 90 is not guaranteed. Meta Business Tools Terms state a maximum two-year retention for Event Data, subject to those terms. This is distinct from cookie expiry and is not a universal limit for all Meta data or proof of actual deletion.Meta Pixel privatnost
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OpenAI Ads measurement

Server-only accepted Contact enquiry and telephone/email click measurement; no browser Pixel or customer matching.

Kategorija privole: OpenAI Ads mjerenjeIdentifikatori (usluga ili pohrana): DsVJfx6tmtPVWqxdk6yQPE, inspiration_openai_attributionserver · Click reference use is limited to the current tab, at most 30 days and no later than consent expiry. A server delivery fingerprint is kept in memory for up to ten minutes after an attempt sequence. OpenAI retention follows the applicable agreement, data-protection terms and legal requirements.OpenAI Ads measurement privatnost