12 / Lidl

USPJEŠNO PROGRAMATSKO OGLAŠAVANJE ZA LIDL

Pročelje trgovine Lidl u Švicarskoj

PREGLED PROJEKTA

INTERAKTIVNO OGLAŠAVANJE TJEDNIH AKCIJA

Lidl Switzerland istraživao je mogućnosti programatskog digitalnog oglašavanja za podršku tjednim akcijskim ponudama. Kampanja je povezala interaktivno predstavljanje proizvoda s praćenjem interakcija publike s oglasima i prelazaka na Lidlove odredišne stranice s ponudama.

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Izazov

Uobičajeni formati prikaznih oglasa nudili su ograničen prostor za predstavljanje više tjednih ponuda. Lidlu je bio potreban jedan oglasni format koji može prikazati nekoliko proizvoda, potaknuti interakciju i dovesti korisnike na web stranicu na kojoj donose odluku o kupnji.

02 /

Pristup / Rješenje

Dinamični HTML5 banneri prikazivali su više proizvoda unutar jednog interaktivnog oglasa. UTM praćenjem pratili su se klikovi i interes za pojedine proizvode, što je osiguravalo uvide za kontinuiranu optimizaciju kampanje.

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USLUGE

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Rezultati

Interaktivni formati povećali su angažman. Praćenje je omogućilo preciznije uvide u interes potrošača, a posjeti odredišnim stranicama s ponudama pridonijeli su poboljšanju konverzija, kako navodi javno objavljena studija slučaja. Stopa konverzije ni prodajni rezultat nisu navedeni.

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REZULTATI PROJEKTA

42 %

STOPA ANGAŽMANA

2.3 %

STOPA KLIKOVA (CTR)

38 %

RAST PROMETA

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VIZUALI

Dizajn interaktivnog HTML5 bannera za Lidl Switzerland na prijenosnom računalu
Promotivna web stranica brenda Lidl Switzerland prikazana na telefonu

ISTRAŽITE OSTALE PROJEKTE

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inspiracija. consent preferences

Remember explicit consent preferences. Authenticate withdrawal or replacement of an OpenAI consent grant using an opaque receipt identifier, verification proof and expiry, never sent to measurement vendors. Confirmed refusal clears this record; failed withdrawal may retain it for retry. It expires no later than the associated preference, at most 180 days.

Kategorija privole: NužnoIdentifikatori (usluga ili pohrana): inspiration_consent, inspiration_openai_revocationlocalStorage · Maximum 180 daysinspiracija. consent preferences privatnost
Google Maps

Optional map on Contact, gated by External Media consent.

Kategorija privole: Vanjski mediji / Google MapsIdentifikatori (usluga ili pohrana): unknowniframe · unknownGoogle Maps privatnost
Cloudflare Turnstile

Form security / abuse protection.

Kategorija privole: NužnoIdentifikatori (usluga ili pohrana): unknownother · unknownCloudflare Turnstile privatnost
Google Tag Manager

Provider: Google. Manages permitted tags. Loads only after Analytics, Google Ads measurement or Meta Pixel permission; each vendor tag still requires its relevant independent permission.

Kategorija privole: AnalitikaIdentifikatori (usluga ili pohrana): GTM-MRQ2NG4other · Tag-management script. Separate tag storage and retention are disclosed under the relevant service; no separate storage lifetime verified.Google Tag Manager privatnost
Google Analytics 4

Provider: Google. Measures public page use and selected interactions after Analytics permission, including successfully accepted Contact enquiries as generate_lead key events.

Kategorija privole: AnalitikaIdentifikatori (usluga ili pohrana): G-JDR19WJB33, _ga, _ga_JDR19WJB33cookie · Browser cookies _ga and _ga_JDR19WJB33: Google documents a two-year default with renewal on activity; the verified Chrome observation showed 400-day expiries, renewed on reload. Browsers or users may remove cookies sooner. The verified GA4 property has 14-month event and user data retention, with reset on new user activity enabled; the reset applies to user data. Standard aggregated reports are outside this setting. This is not Google Ads retention.Google Analytics 4 privatnost
Google Ads (GA4 conversion import)

Provider: Google. Imports GA4 conversion events into Google Ads for advertising conversion measurement and attribution. Analytics permission is required for the source events. Separate, fresh Google Ads measurement permission allows advertising storage and Google use of advertising-related user data and available measurement identifiers. Google personalized advertising and remarketing remain disabled. Enhanced Conversions, a separate Ads conversion tag and a Conversion Linker tag are not configured. Denying this permission limits advertising-data use; it does not establish that all account-side GA4 imports stop. Attribution is not guaranteed.

Kategorija privole: Google Ads mjerenjeIdentifikatori (usluga ili pohrana): 797-454-2011, _gcl_au, _gcl_lsserver · The GA4 conversion import is account-side processing. Associated Google-tag advertising measurement uses the observed _gcl_au browser cookie with a 90-day expiry and _gcl_ls local storage. Local storage has no automatic browser expiry; effective _gcl_ls retention is unverified. No separate Ads conversion or Conversion Linker tag is configured. Google Ads provider-side retention has not been verified; browser expiry and GA4 retention do not establish it.Google Ads (GA4 conversion import) privatnost
Meta Pixel

Provider: Meta. With separate Meta Pixel permission and clean public-page checks, receives accepted Contact enquiries as Lead and telephone/email link clicks as PhoneClick and EmailClick for measurement. Link clicks do not confirm completed calls or emails. Meta may also use received data for further purposes under its applicable terms and privacy policy, including advertising/content personalization. No automatic PageView or Meta Conversions API delivery is configured. Google consent settings do not restrict Meta processing.

Kategorija privole: Meta PixelIdentifikatori (usluga ili pohrana): 1166938463440179, _fbp, lastExternalReferrer, lastExternalReferrerTimecookie · Observed _fbp browser cookie expiry: 90 days. Meta also uses lastExternalReferrer and lastExternalReferrerTime local storage; the verified script removes values older than 90 days when its eligible cleanup code runs. Local storage has no automatic expiry, so deletion exactly on day 90 is not guaranteed. Meta Business Tools Terms state a maximum two-year retention for Event Data, subject to those terms. This is distinct from cookie expiry and is not a universal limit for all Meta data or proof of actual deletion.Meta Pixel privatnost
inspiracija. first-party tracking receiver

Provider: INSPIRACIJA DIGITAL d.o.o. Validates permitted semantic events and independent consent evidence. Existing Analytics, Google Ads and Meta conversion behavior is unchanged. Only recorded OpenAI Ads consent enables server forwarding of accepted Contact enquiry, telephone-link and email-link click events. No persistent conversion payload storage; a bounded in-memory delivery fingerprint supports duplicate protection.

Kategorija privole: AnalitikaIdentifikatori (usluga ili pohrana): receipt_id, event_idserver · Duplicate-suppression window: 10 minutes. Keys remain in process memory until subsequent event cleanup, eviction or restart, bounded to 2048 entries. Aggregate request budget: current minute. No event-payload database retention. Consent evidence and infrastructure logs have separate retention.inspiracija. first-party tracking receiver privatnost
OpenAI Ads measurement

Server-only accepted Contact enquiry and telephone/email click measurement; no browser Pixel or customer matching.

Kategorija privole: OpenAI Ads mjerenjeIdentifikatori (usluga ili pohrana): DsVJfx6tmtPVWqxdk6yQPE, inspiration_openai_attributionserver · Click reference use is limited to the current tab, at most 30 days and no later than consent expiry. A server delivery fingerprint is kept in memory for up to ten minutes after an attempt sequence. OpenAI retention follows the applicable agreement, data-protection terms and legal requirements.OpenAI Ads measurement privatnost