02 / Sun Gardens Dubrovnik

VIŠE IZRAVNIH REZERVACIJA ZA SUN GARDENS DUBROVNIK

Pogled iz zraka na obalno odmaralište s kružnim bazenom uz more pri zalasku sunca.

PREGLED PROJEKTA

OGLAŠAVANJE USMJERENO NA IZRAVNE REZERVACIJE

Sun Gardens Dubrovnik želio je povećati broj izravnih rezervacija na izrazito konkurentnom međunarodnom turističkom tržištu. Razvili smo povezan sustav oglašavanja usmjerenog na rezultate na šest ključnih tržišta, s ulogama kanala prilagođenima fazama rezervacije — od stvaranja interesa do privlačenja gostiju koji su spremni rezervirati.

01 /

Izazov

U luksuznom hotelijerstvu svaka izravna rezervacija jača odnos resorta s gostima i smanjuje ovisnost o posredničkim rezervacijskim platformama. Za Sun Gardens Dubrovnik izazov je bio povećati vidljivost na ključnim međunarodnim tržištima, dosegnuti goste s većim potencijalom potrošnje s izraženom namjerom rezervacije te taj interes pretvoriti u više izravnih rezervacija uz učinkovit proces privlačenja gostiju.

02 /

Pristup / Rješenje

Strategiju privlačenja gostiju oblikovali smo prema njihovu putu od otkrivanja ponude do rezervacije. Google Display Network stvarao je početni interes, Performance Max širio doseg i optimizirao rezultate na različitim kanalima, a kampanje na pretraživačkoj mreži privlačile su korisnike s izraženom namjerom rezervacije.

Kampanje su se provodile u Sjedinjenim Američkim Državama, Irskoj, Velikoj Britaniji, Njemačkoj, Austriji i Švicarskoj. Obuhvatile su ciljanje i segmentaciju publike, praćenje konverzija, izvještavanje, kontinuiranu optimizaciju rezultata i izradu digitalnih oglasa.

03 /

USLUGE

04 /

Rezultati

Povezan sustav kampanja povećao je relevantan promet s ciljnih tržišta i pretvorio interes u mjerljive rezultate rezervacija. Sun Gardens ostvario je 84% veći povrat na ulaganje u oglašavanje i stopu pretvaranja upita u rezervacije od 31%, dok je organski promet s tražilica porastao za 28%.

05 /

REZULTATI PROJEKTA

84%

VEĆI POVRAT NA ULAGANJE U OGLAŠAVANJE

31%

STOPA PRETVARANJA UPITA U REZERVACIJE

28%

RAST ORGANSKOG PROMETA S TRAŽILICA

06 /

VIZUALI

Ruka drži telefon s prikazanim Google rezultatom za Sun Gardens Dubrovnik.
Dizajn Black Friday bannera za Sun Gardens Dubrovnik na engleskom i njemačkom jeziku.
Prijenosno računalo s mrežnim prikazom promotivnih fotografija Sun Gardens Dubrovnik na pozadini karte.
Četiri dizajna promotivnih newslettera za Sun Gardens Dubrovnik s fotografijama obalnog resorta.

ISTRAŽITE OSTALE PROJEKTE

OSTALI PROJEKTI

KONTAKT

Pogledajmo što možemo ostvariti zajedno.

JAVITE NAM SE
Tehnologije na ovoj stranici
Inspiration consent preferences

Remember explicit consent preferences. Authenticate withdrawal or replacement of an OpenAI consent grant using an opaque receipt identifier, verification proof and expiry, never sent to measurement vendors. Confirmed refusal clears this record; failed withdrawal may retain it for retry. It expires no later than the associated preference, at most 180 days.

Kategorija privole: NužnoIdentifikatori (usluga ili pohrana): inspiration_consent, inspiration_openai_revocationlocalStorage · Maximum 180 daysInspiration consent preferences privatnost
Google Maps

Optional map on Contact, gated by External Media consent.

Kategorija privole: Vanjski mediji / Google MapsIdentifikatori (usluga ili pohrana): unknowniframe · unknownGoogle Maps privatnost
Cloudflare Turnstile

Form security / abuse protection.

Kategorija privole: NužnoIdentifikatori (usluga ili pohrana): unknownother · unknownCloudflare Turnstile privatnost
Google Tag Manager

Provider: Google. Manages permitted tags. Loads only after Analytics, Google Ads measurement or Meta Pixel permission; each vendor tag still requires its relevant independent permission.

Kategorija privole: AnalitikaIdentifikatori (usluga ili pohrana): GTM-MRQ2NG4other · Tag-management script. Separate tag storage and retention are disclosed under the relevant service; no separate storage lifetime verified.Google Tag Manager privatnost
Google Analytics 4

Provider: Google. Measures public page use and selected interactions after Analytics permission, including successfully accepted Contact enquiries as generate_lead key events.

Kategorija privole: AnalitikaIdentifikatori (usluga ili pohrana): G-JDR19WJB33, _ga, _ga_JDR19WJB33cookie · Browser cookies _ga and _ga_JDR19WJB33: Google documents a two-year default with renewal on activity; the verified Chrome observation showed 400-day expiries, renewed on reload. Browsers or users may remove cookies sooner. The verified GA4 property has 14-month event and user data retention, with reset on new user activity enabled; the reset applies to user data. Standard aggregated reports are outside this setting. This is not Google Ads retention.Google Analytics 4 privatnost
Google Ads (GA4 conversion import)

Provider: Google. Imports GA4 conversion events into Google Ads for advertising conversion measurement and attribution. Analytics permission is required for the source events. Separate, fresh Google Ads measurement permission allows advertising storage and Google use of advertising-related user data and available measurement identifiers. Google personalized advertising and remarketing remain disabled. Enhanced Conversions, a separate Ads conversion tag and a Conversion Linker tag are not configured. Denying this permission limits advertising-data use; it does not establish that all account-side GA4 imports stop. Attribution is not guaranteed.

Kategorija privole: Google Ads mjerenjeIdentifikatori (usluga ili pohrana): 797-454-2011, _gcl_au, _gcl_lsserver · The GA4 conversion import is account-side processing. Associated Google-tag advertising measurement uses the observed _gcl_au browser cookie with a 90-day expiry and _gcl_ls local storage. Local storage has no automatic browser expiry; effective _gcl_ls retention is unverified. No separate Ads conversion or Conversion Linker tag is configured. Google Ads provider-side retention has not been verified; browser expiry and GA4 retention do not establish it.Google Ads (GA4 conversion import) privatnost
Meta Pixel

Provider: Meta. With separate Meta Pixel permission and clean public-page checks, receives accepted Contact enquiries as Lead and telephone/email link clicks as PhoneClick and EmailClick for measurement. Link clicks do not confirm completed calls or emails. Meta may also use received data for further purposes under its applicable terms and privacy policy, including advertising/content personalization. No automatic PageView or Meta Conversions API delivery is configured. Google consent settings do not restrict Meta processing.

Kategorija privole: Meta PixelIdentifikatori (usluga ili pohrana): 1166938463440179, _fbp, lastExternalReferrer, lastExternalReferrerTimecookie · Observed _fbp browser cookie expiry: 90 days. Meta also uses lastExternalReferrer and lastExternalReferrerTime local storage; the verified script removes values older than 90 days when its eligible cleanup code runs. Local storage has no automatic expiry, so deletion exactly on day 90 is not guaranteed. Meta Business Tools Terms state a maximum two-year retention for Event Data, subject to those terms. This is distinct from cookie expiry and is not a universal limit for all Meta data or proof of actual deletion.Meta Pixel privatnost
Inspiration first-party tracking receiver

Provider: INSPIRACIJA DIGITAL d.o.o. Validates permitted semantic events and independent consent evidence. Existing Analytics, Google Ads and Meta conversion behavior is unchanged. Only recorded OpenAI Ads consent enables server forwarding of accepted Contact enquiry, telephone-link and email-link click events. No persistent conversion payload storage; a bounded in-memory delivery fingerprint supports duplicate protection.

Kategorija privole: AnalitikaIdentifikatori (usluga ili pohrana): receipt_id, event_idserver · Duplicate-suppression window: 10 minutes. Keys remain in process memory until subsequent event cleanup, eviction or restart, bounded to 2048 entries. Aggregate request budget: current minute. No event-payload database retention. Consent evidence and infrastructure logs have separate retention.Inspiration first-party tracking receiver privatnost
OpenAI Ads measurement

Server-only accepted Contact enquiry and telephone/email click measurement; no browser Pixel or customer matching.

Kategorija privole: OpenAI Ads mjerenjeIdentifikatori (usluga ili pohrana): DsVJfx6tmtPVWqxdk6yQPE, inspiration_openai_attributionserver · Click reference use is limited to the current tab, at most 30 days and no later than consent expiry. A server delivery fingerprint is kept in memory for up to ten minutes after an attempt sequence. OpenAI retention follows the applicable agreement, data-protection terms and legal requirements.OpenAI Ads measurement privatnost