14 / MySun Heating

MYSUN POVEĆAO PRIHOD OD ONLINE PRODAJE ZA 64%

Ugradnja podnog grijanja MySun

PREGLED PROJEKTA

SUSTAV ZA DUGOROČNI RAST INTERNETSKE PRODAJE

MySun, brend proizvoda za električno grijanje slovenske tvrtke Koop, širio se u Hrvatskoj i Sloveniji. U kategoriji koja zahtijeva promišljene odluke o kupnji i razumijevanje složenih tehničkih specifikacija, cilj je bio povećati online prodaju te izgraditi osnovu za dugoročan rast internetskog poslovanja.

01 /

Izazov

Kupci su prije kupnje trebali razumjeti složene proizvode za električno grijanje. Izazov je bio educirati ih, olakšati odluku i potražnju na hrvatskom i slovenskom tržištu pretvoriti u prihod od online prodaje.

02 /

Pristup / Rješenje

Strategija kanala temeljila se na istraživanju tržišta, analizi konkurencije, segmentaciji publike i usporedbi s referentnim rezultatima. Google Analytics, Meta Pixel i UTM parametri podupirali su mjerenje i kontinuiranu optimizaciju. Edukativni sadržaj usmjeren na konverzije olakšavao je razumijevanje proizvoda, a kampanje na Googleu, YouTubeu, Metinim platformama i mreži Midas dosezale su kupce tijekom cijelog procesa kupnje.

03 /

USLUGE

04 /

Rezultati

Povezanim pristupom prihod od online prodaje povećan je za 64% unutar jedne godine. Izvor navodi i bolje stope konverzije zahvaljujući optimiziranim porukama i sadržaju te veći digitalni doseg i bolje rezultate na različitim kanalima.

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REZULTATI PROJEKTA

64 %

RAST PRIHODA OD ONLINE PRODAJE

unutar jedne godine
345.760

PRIKAZI

4567

KONVERZIJE

06 /

VIZUALI

Vizual projekta MySun u okomitom formatu
Vizual projekta MySun u vodoravnom formatu

ISTRAŽITE OSTALE PROJEKTE

OSTALI PROJEKTI

KONTAKT

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Google Analytics 4

Provider: Google. Measures public page use and selected interactions after Analytics permission, including successfully accepted Contact enquiries as generate_lead key events.

Kategorija privole: AnalitikaIdentifikatori (usluga ili pohrana): G-JDR19WJB33, _ga, _ga_JDR19WJB33cookie · Browser cookies _ga and _ga_JDR19WJB33: Google documents a two-year default with renewal on activity; the verified Chrome observation showed 400-day expiries, renewed on reload. Browsers or users may remove cookies sooner. The verified GA4 property has 14-month event and user data retention, with reset on new user activity enabled; the reset applies to user data. Standard aggregated reports are outside this setting. This is not Google Ads retention.Google Analytics 4 privatnost
Google Ads (GA4 conversion import)

Provider: Google. Imports GA4 conversion events into Google Ads for advertising conversion measurement and attribution. Analytics permission is required for the source events. Separate, fresh Google Ads measurement permission allows advertising storage and Google use of advertising-related user data and available measurement identifiers. Google personalized advertising and remarketing remain disabled. Enhanced Conversions, a separate Ads conversion tag and a Conversion Linker tag are not configured. Denying this permission limits advertising-data use; it does not establish that all account-side GA4 imports stop. Attribution is not guaranteed.

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Provider: Meta. With separate Meta Pixel permission and clean public-page checks, receives accepted Contact enquiries as Lead and telephone/email link clicks as PhoneClick and EmailClick for measurement. Link clicks do not confirm completed calls or emails. Meta may also use received data for further purposes under its applicable terms and privacy policy, including advertising/content personalization. No automatic PageView or Meta Conversions API delivery is configured. Google consent settings do not restrict Meta processing.

Kategorija privole: Meta PixelIdentifikatori (usluga ili pohrana): 1166938463440179, _fbp, lastExternalReferrer, lastExternalReferrerTimecookie · Observed _fbp browser cookie expiry: 90 days. Meta also uses lastExternalReferrer and lastExternalReferrerTime local storage; the verified script removes values older than 90 days when its eligible cleanup code runs. Local storage has no automatic expiry, so deletion exactly on day 90 is not guaranteed. Meta Business Tools Terms state a maximum two-year retention for Event Data, subject to those terms. This is distinct from cookie expiry and is not a universal limit for all Meta data or proof of actual deletion.Meta Pixel privatnost
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OpenAI Ads measurement

Server-only accepted Contact enquiry and telephone/email click measurement; no browser Pixel or customer matching.

Kategorija privole: OpenAI Ads mjerenjeIdentifikatori (usluga ili pohrana): DsVJfx6tmtPVWqxdk6yQPE, inspiration_openai_attributionserver · Click reference use is limited to the current tab, at most 30 days and no later than consent expiry. A server delivery fingerprint is kept in memory for up to ten minutes after an attempt sequence. OpenAI retention follows the applicable agreement, data-protection terms and legal requirements.OpenAI Ads measurement privatnost