13 / EGGER

KAMPANJE ZA EGGER NA VIŠE TRŽIŠTA

Vizual kampanje za materijale na bazi drva EGGER

PREGLED PROJEKTA

USKLAĐIVANJE REGIONALNOG RASTA NA 13 TRŽIŠTA

EGGER je jedan od vodećih svjetskih proizvođača materijala na bazi drva. Različite tržišne okolnosti u jugoistočnoj Europi zahtijevale su lokalno relevantnu komunikaciju, usklađenu s globalnim brendom.

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Izazov

EGGER je želio ojačati prisutnost na 13 regionalnih tržišta, predstaviti nove proizvode i pomoći prodajnim partnerima u lokalnom rastu. Izazov je bio uskladiti te aktivnosti uz očuvanje relevantnosti na svakom tržištu.

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Pristup / Rješenje

Kampanje su povezale Metine platforme i Google prema njihovim ulogama na korisničkom putu. Vizualni sadržaji na Metinim platformama gradili su doseg, vidljivost i angažman. Google kampanje dosezale su korisnike u aktivnoj fazi pretraživanja te jačale prisutnost brenda EGGER tijekom razmatranja kupnje.

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USLUGE

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Rezultati

Povezan pristup povećao je vidljivost i dosljednost komunikacije u jugoistočnoj Europi te podupro predstavljanje novih proizvoda na različitim lokalnim tržištima. Angažman je porastao, a kampanje su poduprle poslovne rezultate regionalnih partnera.

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REZULTATI PROJEKTA

48 M+

OSTVARENI PRIKAZI

5.33 M+

DOSEGNUTI KORISNICI

13

KLJUČNA TRŽIŠTA

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VIZUALI

Skup oglasa regionalne kampanje EGGER
Vizual kampanje EGGER prikazan na telefonu

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Server-only accepted Contact enquiry and telephone/email click measurement; no browser Pixel or customer matching.

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