13 / EGGER

EGGER MULTI-MARKET CAMPAIGNS

EGGER wood-based materials campaign visual

OVERVIEW

COORDINATING REGIONAL GROWTH ACROSS 13 MARKETS

EGGER is one of the world’s leading producers of wood-based materials. Across Southeast Europe, differing market dynamics called for communication that was locally relevant while remaining consistent with the global brand.

01 /

Challenge

EGGER sought to strengthen its presence across 13 regional markets, introduce new products and help sales partners grow locally. The challenge was to coordinate that work without losing the relevance each market required.

02 /

Approach / Solution

Campaigns combined Meta and Google according to their roles in the customer journey. Visually driven Meta activity built reach, visibility and engagement. Google activity addressed active search intent and reinforced EGGER’s presence during consideration.

03 /

SERVICES

04 /

Results

The integrated approach brought greater visibility and consistency across Southeast Europe and supported new-product introductions in diverse local markets. Engagement improved, while the campaigns supported the commercial performance of regional partners.

05 /

PROJECT IMPACT

48 M+

IMPRESSIONS DELIVERED

5.33 M+

USERS REACHED

13

KEY MARKETS

06 /

VISUALS

EGGER regional campaign creative collection
EGGER campaign visual displayed on a phone

EXPLORE OTHER PROJECTS

MORE WORK

CONTACT

Let’s see what we can build together.

CONTACT US
Technologies on this site
Inspiration consent preferences

Remember explicit consent preferences. Authenticate withdrawal or replacement of an OpenAI consent grant using an opaque receipt identifier, verification proof and expiry, never sent to measurement vendors. Confirmed refusal clears this record; failed withdrawal may retain it for retry. It expires no later than the associated preference, at most 180 days.

Consent category: NecessaryIdentifiers (service or storage): inspiration_consent, inspiration_openai_revocationlocalStorage · Maximum 180 daysInspiration consent preferences privacy
Google Maps

Optional map on Contact, gated by External Media consent.

Consent category: External media / Google MapsIdentifiers (service or storage): unknowniframe · unknownGoogle Maps privacy
Cloudflare Turnstile

Form security / abuse protection.

Consent category: NecessaryIdentifiers (service or storage): unknownother · unknownCloudflare Turnstile privacy
Google Tag Manager

Provider: Google. Manages permitted tags. Loads only after Analytics, Google Ads measurement or Meta Pixel permission; each vendor tag still requires its relevant independent permission.

Consent category: AnalyticsIdentifiers (service or storage): GTM-MRQ2NG4other · Tag-management script. Separate tag storage and retention are disclosed under the relevant service; no separate storage lifetime verified.Google Tag Manager privacy
Google Analytics 4

Provider: Google. Measures public page use and selected interactions after Analytics permission, including successfully accepted Contact enquiries as generate_lead key events.

Consent category: AnalyticsIdentifiers (service or storage): G-JDR19WJB33, _ga, _ga_JDR19WJB33cookie · Browser cookies _ga and _ga_JDR19WJB33: Google documents a two-year default with renewal on activity; the verified Chrome observation showed 400-day expiries, renewed on reload. Browsers or users may remove cookies sooner. The verified GA4 property has 14-month event and user data retention, with reset on new user activity enabled; the reset applies to user data. Standard aggregated reports are outside this setting. This is not Google Ads retention.Google Analytics 4 privacy
Google Ads (GA4 conversion import)

Provider: Google. Imports GA4 conversion events into Google Ads for advertising conversion measurement and attribution. Analytics permission is required for the source events. Separate, fresh Google Ads measurement permission allows advertising storage and Google use of advertising-related user data and available measurement identifiers. Google personalized advertising and remarketing remain disabled. Enhanced Conversions, a separate Ads conversion tag and a Conversion Linker tag are not configured. Denying this permission limits advertising-data use; it does not establish that all account-side GA4 imports stop. Attribution is not guaranteed.

Consent category: Google Ads measurementIdentifiers (service or storage): 797-454-2011, _gcl_au, _gcl_lsserver · The GA4 conversion import is account-side processing. Associated Google-tag advertising measurement uses the observed _gcl_au browser cookie with a 90-day expiry and _gcl_ls local storage. Local storage has no automatic browser expiry; effective _gcl_ls retention is unverified. No separate Ads conversion or Conversion Linker tag is configured. Google Ads provider-side retention has not been verified; browser expiry and GA4 retention do not establish it.Google Ads (GA4 conversion import) privacy
Meta Pixel

Provider: Meta. With separate Meta Pixel permission and clean public-page checks, receives accepted Contact enquiries as Lead and telephone/email link clicks as PhoneClick and EmailClick for measurement. Link clicks do not confirm completed calls or emails. Meta may also use received data for further purposes under its applicable terms and privacy policy, including advertising/content personalization. No automatic PageView or Meta Conversions API delivery is configured. Google consent settings do not restrict Meta processing.

Consent category: Meta PixelIdentifiers (service or storage): 1166938463440179, _fbp, lastExternalReferrer, lastExternalReferrerTimecookie · Observed _fbp browser cookie expiry: 90 days. Meta also uses lastExternalReferrer and lastExternalReferrerTime local storage; the verified script removes values older than 90 days when its eligible cleanup code runs. Local storage has no automatic expiry, so deletion exactly on day 90 is not guaranteed. Meta Business Tools Terms state a maximum two-year retention for Event Data, subject to those terms. This is distinct from cookie expiry and is not a universal limit for all Meta data or proof of actual deletion.Meta Pixel privacy
Inspiration first-party tracking receiver

Provider: INSPIRACIJA DIGITAL d.o.o. Validates permitted semantic events and independent consent evidence. Existing Analytics, Google Ads and Meta conversion behavior is unchanged. Only recorded OpenAI Ads consent enables server forwarding of accepted Contact enquiry, telephone-link and email-link click events. No persistent conversion payload storage; a bounded in-memory delivery fingerprint supports duplicate protection.

Consent category: AnalyticsIdentifiers (service or storage): receipt_id, event_idserver · Duplicate-suppression window: 10 minutes. Keys remain in process memory until subsequent event cleanup, eviction or restart, bounded to 2048 entries. Aggregate request budget: current minute. No event-payload database retention. Consent evidence and infrastructure logs have separate retention.Inspiration first-party tracking receiver privacy
OpenAI Ads measurement

Server-only accepted Contact enquiry and telephone/email click measurement; no browser Pixel or customer matching.

Consent category: OpenAI Ads measurementIdentifiers (service or storage): DsVJfx6tmtPVWqxdk6yQPE, inspiration_openai_attributionserver · Click reference use is limited to the current tab, at most 30 days and no later than consent expiry. A server delivery fingerprint is kept in memory for up to ten minutes after an attempt sequence. OpenAI retention follows the applicable agreement, data-protection terms and legal requirements.OpenAI Ads measurement privacy