12 / Lidl

PROGRAMMATIC SUCCESS FOR LIDL

Lidl Switzerland storefront

OVERVIEW

INTERACTIVE ADVERTISING FOR WEEKLY PROMOTIONS

Lidl Switzerland explored programmatic digital advertising to support its weekly promotional offers. The campaign combined interactive product presentation with tracking designed to reveal how audiences engaged with the ads and moved toward Lidl’s promotional landing pages.

01 /

Challenge

Standard display formats offered limited room to present multiple weekly offers. Lidl needed one ad unit that could feature several products, encourage interaction and bring users to the website where purchase decisions take place.

02 /

Approach / Solution

Dynamic HTML5 banners presented multiple products within a single interactive unit. UTM tracking monitored click-through behavior and product-level interest, supplying insights for continuous campaign optimization.

03 /

SERVICES

04 /

Results

The interactive formats increased engagement. Tracking provided more precise insights into consumer interest, while visits to promotional landing pages supported the improved conversion described by the public case study. No conversion rate or sales result is stated.

05 /

PROJECT IMPACT

42 %

ENGAGEMENT RATE

2.3 %

CTR

38 %

INCREASE IN TRAFFIC

06 /

VISUALS

Lidl Switzerland interactive HTML5 banner design on a laptop
Lidl Switzerland promotional website viewed on a phone

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