14 / MySun Heating

MYSUN INCREASED ONLINE SALES REVENUE BY 64%

MySun underfloor heating installation

OVERVIEW

BUILDING A SCALABLE E-COMMERCE GROWTH SYSTEM

MySun, a brand of electrical heating products developed by Slovenian company Koop, was expanding in Croatia and Slovenia. In a category shaped by high-involvement decisions and complex specifications, the objective was to increase online sales while building a scalable foundation for long-term e-commerce growth.

01 /

Challenge

Customers needed to understand complex electrical-heating products before purchasing. The challenge was to educate them, reduce decision friction, and turn demand in the Croatian and Slovenian markets into online revenue.

02 /

Approach / Solution

Market research, competitive analysis, audience segmentation, and benchmarking informed the channel strategy. Google Analytics, Meta Pixel, and UTM parameters supported measurement and ongoing optimization. Conversion-focused educational content simplified the products, while campaigns across Google, YouTube, Meta platforms, and the Midas network reached customers throughout the buying journey.

03 /

SERVICES

04 /

Results

The integrated approach increased online sales revenue by 64% within one year. The source also reports improved conversion rates through optimized messaging and content, and expanded digital reach and performance across channels.

05 /

PROJECT IMPACT

64 %

INCREASE IN ONLINE SALES REVENUE

within one year
345.760

IMPRESSIONS

4567

CONVERSIONS

06 /

VISUALS

MySun case study portrait visual
MySun case study landscape visual

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