SCALING STUDENT ACQUISITION FOR VERN
OVERVIEW
CONNECTING DEMAND AND LONG-TERM RELEVANCE
VERN operates in a competitive education market. The objective was consistent annual growth across undergraduate, graduate, and lifelong learning programs while strengthening its position as a modern institution. Inspiration combined performance marketing for demand generation with brand communication for longer-term relevance.
01 /
Challenge
Reach prospective students across different education programs while maintaining visibility and relevance throughout their decision-making journey.
02 /
Approach / Solution
Search Engine Marketing addressed high-intent searches for education programs. Meta and YouTube supported awareness, while Google Display Network extended reach and visibility. The channels were aligned with user intent.
03 /
SERVICES
04 /
Results
The public case reports 10% annual growth, 236,700 impressions, and a 1.57% CTR. The strategy combined short-term demand generation with longer-term brand communication.
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PROJECT IMPACT
ANNUAL GROWTH
IMPRESSIONS
CTR
06 /
VISUALS
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